Maynard Cooper & Gale is pleased to announce the Firm has been ranked as one of the top law firms on BTI’s recently released Brand Elite 2016, a report revealing the law firms with the best brands according to top General Counsel’s and legal decision makers. The BTI Consulting Group conducted independent research and 639 in-depth interviews with corporate counsel at the world’s largest organizations to compile the list. Corporate counsel isolated nine key brand-related elements driving their decision to select, consider, and hire a particular law firm. During the course of the interviews, and without providing any law firm names to prevent biased responses, clients were asked which law firms they associate with these nine distinct characteristics driving their selections of outside legal counsel. Among the key hiring criteria are being recommended first by peers and colleagues; having the reputation to command premium rates and tackle complex issues; delivering innovative and valuable services in the areas of technology, process, and client experience. Maynard, Cooper & Gale is honored to be included among the list of prestigious law firms on the BTI’s Brand Elite 2016.