Friday, May 24, 2019
Maynard Named to BTI's Brand Elite 2019
Maynard & Gale is pleased to announce its ranking as one of the leading firms on BTI’s Brand Elite 2019: Client Perceptions of the Best-Branded Law Firms.
In a recently released report, the BTI Consulting Group identified the law firms that received top-of-mind recognition and differentiated themselves in the three core areas of client experience, premium worthiness, and innovation. During a thorough research process, BTI conducted in-depth interviews with more than 690 corporate counsel and legal decision makers at the world’s largest and most influential companies to solicit candid, open-ended feedback regarding their law firm hiring decisions and which law firms stand out as having the best competitive strengths compared to other law firms. The interviewees were not asked about specific firms in order to provide an unbiased, cross-market analysis.
In addition to Maynard’s inclusion in the BTI Brand Elite 2019, the firm holds numerous BTI accolades which include rankings in the BTI’s Most Feared in Litigation Honor Roll 2019, the BTI Industry Power Rankings for Insurance, and the BTI Client Service All-Stars. Several Maynard lawyers have been selected for the BTI Client Service All-Stars which recognizes the top 335 lawyers from firms across the country identified by corporate counsel as having superior client focus, exceptional legal skills, thorough understanding of the client’s business and innovate thought leadership.